Illustration:
ill. 5.77 (set: 5.76)
Date:
2003
Genre:
New Year Print, poster
Material:
internetfile, colour; original source: poster, colour
Source:
New New Year Print, 2003 (DACHS 2004 New New Year Print), Heidelberg catalogue entry
Inscription:
新招财进宝图 发财不信神， 致富全靠党
Keywords:
Mao Zedong, Deng Xiaoping, Jiang Zemin, leaders, Leaders Cult, New Year Print, nianhua (年画), icon, money, children, God of wealth and long life, God, folk culture, religious, contemporary China, symbols of luck, talisman

New New Year Print (Xin nianhua 新年画)

Since the early 1990s, Mao has been making a re-appearance in New Year Prints, often as the god of money. Many private entrepreneurs, representatives of the very economic model abhorred by Mao, have hung his picture behind their shop counters to bring good luck to their business. Even gamblers pray to him, hoping for good numbers (Landsberger 2002, 163).