Illustration:
ill. 4.1 (set: 4.1)
Date:
1977, April
Genre:
poster, propaganda poster
Material:
internet file, colour; original source: poster, paper, colour, 55 x75 cm
Source:
DACHS 2009 Propaganda Posters, Maopost.com (edited by Pierre-Loic Lavigne and Pierre Budestschu) C00611, Heidelberg catalogue entry
Courtesy:
Pierre Lavigne
Inscription:
掀起学习毛主席著作的新高潮
Keywords:
propaganda poster, Mao’s works, workers, peasants, soldiers, Little Red Book, Mao cap, reading, studying, Mao`s words, Mao Zedong Thought

Let's Set off a New Upsurge in the Study of Mao's Works (Xianqi xuexi Mao Zhuxi zhuzuo de xin gaochao 掀起学习毛主席著作的新高潮)

This propaganda poster published in 1977 and entitled "Let’s set off a new upsurge in the Study of Mao’s works" 掀起学习毛主席著作的新高潮 shows a group of people suspended in a sea of pinkish flowers, three in front (worker, peasant and soldier) and a group of 7 (men and women from different walks of life and ages) further in the back, each of them holding the newly published 5th volume of Mao’s works in their hands. They all look up, with a happy smile, into the bright future that this clearly promises them: all of the books are opened which suggests that each of them has just been reading them. Mao’s works are the focal point of the image. This is achieved not by positioning them in central position but by presenting them in repetition: the book, in the typical simple red and white covers, is held in many a pair of strong and handsome hands who inspire confidence and faith in the future of a country relying on the words of Mao.