Illustration:
ill. 4.18 (set: 4.18)
Date:
2008
Genre:
poster, film poster, advertising
Material:
online advertising, online picture
Source:
DACHS 2008 Advertising Poster: Epic TV Series Foolish Old Man, 2008, Heidelberg catalogue entry
Inscription:
愚公移山 毛泽东
Keywords:
Mao`s words, Mao´s writing, Lao sanpian, Foolish Old Man, Three Old Articles, Three Constantly Read Articles, TV series, contemporary China, advertisement

Advertising Poster for the Epic TV Series The Foolish Old Man (Xuanzhuanhua: Dianshiju Yu gong yi shan 宣传画: 电视剧《愚公移山的故事》)

A generously funded, and nationally distributed TV series “The Foolish Ol Man Who Moved Mountains” first distributed by China Central Television (中国中央电视台, CCTV) in July 2008 and directed by Taiwanese director Wu Jiadai 吴家骀 is advertised as follows:

“The Foolish Old Man Who Moved Mountains” from Liezi’s Yangwen is known even to women and children. Mao’s text “The Foolish Old Man Who Moved Mountains” is well known to every family, everywhere, in the cities and the countryside. An allegorical story with a tradition of thousands of years, A completely newly created grand mythical drama.

This prepublication announcement thus emphasizes the two sources for the story but also highlights that it was Mao who made it become a household name. The central publication poster further stresses the story’s Maoist heritage by using Mao’s calligraphy for the title and placing his name next to it.